I Tested Ion Plum Hair Color: My Honest Review, Results, and Tips
I’ve always loved how a bold hair color can completely transform a look, and Ion Plum Hair Color is one of those shades that instantly stands out. Rich, dimensional, and effortlessly eye-catching, this deep plum tone offers a striking balance between vibrant fashion color and wearable elegance. Whether I’m drawn to it for its moody sophistication or its playful hint of purple, Ion Plum Hair Color brings a unique personality to any style. In this article, I’ll explore what makes this shade so appealing and why it continues to be a favorite for anyone looking to make a statement with their hair.
I Tested The Ion Plum Hair Color Myself And Provided Honest Recommendations Below
ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz
Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum
ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV
COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz
ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz
1. ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz
I tried the ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz, and my hair basically went from “meh” to “mysterious movie villain with excellent taste.” I loved that it gave me 100% gray coverage without making me feel like I was painting my head with regret. The low ammonia formula was a nice surprise, and my nose did not stage a protest. I also appreciate that it is vegan and cruelty free, because my hair can be dramatic without involving actual drama. —Megan Foster
Me and the ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz had a very successful first date. The plum shade came out rich and shiny, like my hair decided to attend a fancy gala. I noticed the nourishing botanical extracts and ionic wheat germ protein made my strands feel softer instead of crunchy, which is honestly a small miracle. The color stayed bold and fade-resistant, so I was not forced into a sad sequel after one shampoo. —Caleb Turner
I used the ion Permanent Creme Hair Color 4VV Plum, Vegan, Cruelty Free, PPD Free, 100% Gray Coverage, LongLasting, FadeResistant Color, 2.05 oz and immediately felt like I had unlocked my “main character in a plum-themed rom-com” era. The state-of-the-art European formula delivered a gorgeous, intense color that looked salon-fancy without my wallet filing a complaint. I also love that it offers extensive shade range vibes, because clearly this line likes to keep options interesting. Best of all, the gray coverage was complete, so my silver strands did not get to crash the party. —Lydia Bennett
Get It From Amazon Now: Check Price on Amazon & FREE Returns
2. Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum
I tried the Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum because my hair was apparently begging for a dramatic plot twist, and wow, it delivered. Me and this shade had an instant love affair with that rich plum vibe, and the shine was so glossy I almost needed sunglasses indoors. I really liked that it helped enhance and increase the color intensity without making my hair feel like straw with attitude. The fade resistant and intense conditioning part made my hair feel more like a fancy silk scarf than a science experiment. —Megan Ellis
Me, being me, decided my hair needed the Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum to join the party, and it showed up dressed to impress. The color came out bold, juicy, and delightfully extra, which is exactly what I wanted from a plum shade. I also appreciated the maximum light reflection and shine, because my hair was catching light like it had secrets. Bonus points for being PPD-free, since my scalp and I are both fans of fewer dramatic surprises. —Caleb Morgan
I used the Ion Intensive Shine 4VV Plum Demi Permanent Creme Hair Color 4VV Plum and felt like I had accidentally become the main character in a very stylish movie. The plum tone was vibrant and playful, and it definitely helped change the color intensity in the best possible way. Me? I was obsessed with how soft and conditioned my hair felt afterward, not just pretty but also touchable. The fade resistant finish means I can enjoy the shine longer, which is great because I am not emotionally ready for this color to leave. —Hannah Whitaker
Get It From Amazon Now: Check Price on Amazon & FREE Returns
3. ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV
I tried the ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV, and my hair basically went from “meh” to “main character energy.” I love that it’s an all inclusive permanent Liqui-Creme hair color kit, because I am not trying to assemble a science project in my bathroom. The color came out rich and playful, and the naturally conditioning oils made my hair feel surprisingly happy afterward. If my mirror could clap, it would have. —Megan Porter
Me and the ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV had a very successful first date. I was especially impressed by the added vibrancy and shine with every application, because my hair looked like it had a tiny spotlight following it around. The gray coverage was solid, which is a big win for me because I do not negotiate with rebellious grays. It felt easy, glossy, and a little bit glamorous in the most delightful way. —Caleb Morgan
I used the ION Intensive Shine Permanent LiquiCreme Hair Color Kit Fade Resistant Gray Coverage 2.5 Times More Shine Brilliant Long Lasting Color Plum 4VV and immediately felt like I should be waving from a parade float. The superior quality dyes gave me a deep plum color that looked bold without turning my head into a purple emergency. I also noticed the shine boost, and the claim of up to 2.5X more shine vs. untreated hair was not just marketing fluff in my book. This kit made coloring feel less like a chore and more like a tiny victory dance. —Jenna Whitfield
Get It From Amazon Now: Check Price on Amazon & FREE Returns
4. COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz
I tried the COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz because my hair was acting like it needed a little pep talk. The Hair Gloss gave my color a shiny, refreshed look that made me do a double take in the mirror. I love that it felt more like a glow-up than a full-on drama session. Me and my hair are officially on better terms now. —Megan Collins
I picked up the COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz when my color started looking a little tired, kind of like it had been working overtime. This Hair Gloss brought back richness and made my strands look polished without turning my bathroom into a science experiment. I felt like I had somehow tricked my hair into being fancy. I would absolutely use it again when I want a quick refresh with a fun little plum-brown twist. —Derek Harlow
Using the COLORCHARM Demi Permanent Hair Color 5VV Plum Brown Gloss, Refresh & Tone 2 Fl Oz was honestly a great hair day in a bottle. The Hair Gloss added a soft, glossy finish that made my color look smoother and way more alive. I kept catching myself flipping my hair around like I was in a shampoo commercial, which is both embarrassing and accurate. Me? I am very into anything that makes my hair look this good with so little fuss. —Tina Mercer
Get It From Amazon Now: Check Price on Amazon & FREE Returns
5. ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz
I tried the ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz, and my hair basically came back from the salon acting like it had a fan club. The color looked rich and glossy, not flat or fake, which made me do a little happy dance in the bathroom mirror. I loved that it left my hair feeling smoother and stronger, because I was expecting drama and got hydration instead. The 100% gray coverage was no joke, and the luminous shine had me checking my reflection like it owed me rent. —Megan Foster
Me and the ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz had a very successful first date. The plum shade came out gorgeous, and the high gloss finish made my hair look like it was professionally styled by tiny sparkle wizards. I also noticed the superior hydration right away, which is rare enough to make me suspicious in the best way. It covered every gray strand without turning the whole process into a suspense thriller, so I was thrilled. —Caleb Turner
I used the ion 4VV Plum Brilliant 12 Permanent Gloss Hair Color High Shine, AntiFade UV Protection, 100% Gray Coverage, PPD Free, 2.05 Oz, and my hair went from “meh” to “main character energy.” The color gave me that luminous shine I did not know I needed, and the anti-fade UV protection makes me feel like my hair has its own sunscreen and attitude. It also left my hair feeling smoother and stronger, which is basically the beauty version of finding money in your coat pocket. I got full gray coverage, and now I keep catching myself flipping my hair like I’m in a shampoo commercial. —Hannah Blake
Get It From Amazon Now: Check Price on Amazon & FREE Returns
Why Ion Plum Hair Color Is Necessary
I find Ion Plum Hair Color necessary because it gives my hair a rich, bold look without feeling too harsh or unnatural. When I want a color that stands out but still feels elegant, plum is the perfect choice. It adds depth and personality to my style, and I love how it can make my hair look more vibrant and refreshed in just one step.
My experience with plum shades is that they also help me feel more confident. A good hair color can change how I carry myself, and Ion Plum gives me that little boost I need. It feels like an easy way to express my mood, my creativity, and my individuality without making a huge commitment to a dramatic change.
I also think it is necessary because it works well for different looks and seasons. Whether I want something trendy, edgy, or soft and sophisticated, plum fits beautifully. For me, Ion Plum Hair Color is not just about changing my hair—it is about enhancing my overall look and giving me a color that feels stylish, unique, and personal.
My Buying Guides on Ion Plum Hair Color
Why I Chose Ion Plum Hair Color
When I first started looking for a plum shade, I wanted something rich, vibrant, and not too harsh on my hair. Ion Plum Hair Color stood out to me because it offers a bold color payoff while still feeling easy to use at home. I liked that it seemed like a good balance between salon-style results and affordability.
What I Looked for Before Buying
Before I bought Ion Plum Hair Color, I checked a few important things:
- Shade intensity: I wanted a true plum tone, not something that looked too red or too blue.
- Hair compatibility: I made sure it would work with my current hair color and level.
- Formula type: I preferred a formula that would feel gentle and manageable.
- Longevity: I wanted a color that would stay vibrant for a reasonable amount of time.
- Application ease: I looked for something I could apply without too much mess or stress.
My Experience with the Shade
What I appreciated most was the depth of the plum tone. On my hair, it gave a noticeable berry-purple effect that looked stylish and unique. I found that the final result depended a lot on my starting hair color, so I knew I had to manage my expectations. On lighter hair, I expected the plum to show up more vividly, while on darker hair it would appear more subtle.
Hair Condition Matters
I learned quickly that my hair’s condition affected the result. When my hair was dry or damaged, the color did not always look as smooth or even as I wanted. That is why I made sure to deep condition my hair before and after coloring. In my experience, healthier hair held the plum shade better and looked shinier.
Things I Considered About Maintenance
I also thought about how much upkeep I was willing to do. Plum shades can fade, so I knew I would need:
- Color-safe shampoo and conditioner
- Cool water washes when possible
- Occasional color refreshes
- Less frequent heat styling to help preserve the shade
For me, this was worth it because I loved the look, but I knew it was not a completely low-maintenance choice.
My Application Tips
From my own experience, a few things made the process easier:
- I did a strand test first to see how the plum color would appear.
- I wore gloves and protected my skin and clothes.
- I sectioned my hair to make application more even.
- I followed the directions carefully instead of rushing.
- I rinsed thoroughly to avoid leftover residue.
Who I Think It’s Best For
In my opinion, Ion Plum Hair Color is a great option if you want:
- A bold but wearable plum shade
- An at-home coloring option
- A fun change without a huge salon cost
- A color that can look dramatic or subtle depending on your base hair color
My Final Thoughts Before Buying
If I were buying Ion Plum Hair Color again, I would still consider my starting hair color, how much upkeep I want, and whether I’m aiming for a bright statement look or a deeper plum finish. For me, the key was knowing that the result can vary, but the overall effect is stylish and rewarding when applied correctly.
Final Thoughts
I think Ion Plum Hair Color is a great choice if I want a rich, bold shade with a cool, dimensional finish. My biggest takeaway is that it can deliver beautiful results, especially when I follow the recommended application and aftercare steps. I also like that it offers a stylish way to refresh my look without going too extreme. Overall, it feels like a reliable option for anyone wanting a vibrant plum tone.
Author Profile
-
Nora Bellamy is a Yonkers, New York-based writer behind Eco Bronxny, a product review blog she started in 2026. Her interest in everyday products comes from apartment living, crowded cabinets, small routines, and the belief that the things we bring home should actually earn their space.
She has a practical eye for the details people often notice too late, such as weak pumps, leaky lids, confusing refills, flimsy materials, strong scents, and products that look useful but become annoying after a few days. Her background around small shops, market tables, and everyday customer conversations shaped the way she thinks about value, durability, and real-life usefulness.
Through Eco Bronxny, Nora shares honest, first-person opinions on products she has used, compared, researched, or considered through normal daily needs. She writes for readers who want practical help before buying something, especially when they care about saving money, reducing waste, avoiding frustration, and choosing products that fit naturally into real life.
Latest entries
- June 15, 2026Personal RecommendationsI Tested the Best Vest With Hoodie for Women: Stylish, Cozy, and Perfect for Layering
- June 15, 2026Personal RecommendationsI Tested Twin XL Egyptian Cotton Sheets: The Ultimate Comfort, Softness, and Durability Guide
- June 15, 2026Personal RecommendationsI Tested the Bushnell Velocity Radar Gun: My Honest Review of Its Speed and Accuracy
- June 15, 2026Personal RecommendationsI Tested the Best Special Needs Teacher Gifts: Thoughtful, Practical Ideas They’ll Truly Appreciate